Total Market Readiness Program
Total Market Readiness Criteria
Ten Essentials of Successful Travel Products
Total Market Readiness Application Forms
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Genuine Island Host
Total Market Readiness Program
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Frequently Asked Questions
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What is Total Market Readiness?
Total Market Readiness is a business improvement program that offers individual tourism operators the ability to increase their standards of excellence and be more responsive to emerging tourism trends.
What does the program involve?
The essential components of the program include: a product mentoring session, a mystery shop, and a marketing mentoring session. These activities assist tourism operators with refining, enhancing and strategically developing the tourism-related aspects of their businesses. Participants will utilize business improvement tools and complete specific tasks to achieve the objectives of each program component.
Who participates in the program?
The program will be offered to qualified tourism business operators across Prince Edward Island. There is potential for 60 businesses to participate in the program, with two start dates, spring 2007 and fall 2007. Operators individually work through a series of tourism development activities during the program to becoming more active packagers of tourism experiences in their regions.
Why should my business participate?
Total Market Readiness Program is not an "off-the-shelf" package. It is a number of "best practice" tools individually applied with your participation to your business by highly skilled personal mentors. Businesses who participate in the program will receive a variety of benefits in the PEI marketplace.
How does the program work?
Total Market Readiness Program happens right at your place of business! Our mentors come to you. They work directly with you at your business. There are no large lecture halls, no crowds and no general speeches. As your personal advisors, our mentors ensure that the road to growing your business is one built specifically for your needs and interests.
How long does it take to participate in the program?
The program takes approximately one year to complete from the product mentoring session, through mystery shopping, through the marketing mentoring session.
Who is sponsoring the program in PEI?
Total Market Readiness is sponsored by ACOA PEI and Tourism PEI and brought to you through the efforts of TIAPEI. 2rism Inc. of Charlottetown has been hired to coordinate and manage delivery of the program elements in PEI.
How can I get more info?
There are two ways to receive more information, check the TIAPEI Website, www.tiapei.pe.ca or call Monette Pasher at 902-628-4403 or by email at monette@dunneconsulting.ca.
How do I apply?
Application forms can be found at www.tiapei.pe.ca. Simply go online, print the application form, and mail the completed application form, signed program outline and include the $750.00 program fee to TIAPEI. Applications may also be picked up at the TIAPEI office on the 3rd floor of 25 Queen Street in Charlottetown. If you would like to have the applications faxed or emailed to you, please contact Monette at 902-628-4403.
What is the deadline?
Deadline for applications is September15th, 2007.
