Total Market Readiness Program
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	Genuine Island Host                                          Total Market Readiness Program
Criteria

Although the Spring deadline has passed and a full complement of 27 operators have been accepted to the program, we will still be accepting applications for the fall enrollment of the Total Market Readiness Program.

Genuine Island Host TMR Criteria

The objective of the program will be to raise the bar on the full-spectrum visitor experience offered by the PEI tourism industry. The goal will be to prepare a variety of sectors to meet and exceed visitor expectations.

Program delivery with individual operators will emphasize the 10 Essentials of Successful Travel Products.

Admission Criteria

Tourism operators with the most potential to positively impact PEI target markets and emerging visitor profiles will be considered as best candidates for the program.

If program is over prescribed, additional criteria will be applied.  

1. Accommodations Sector (Fixed Roof & Campground)

Prior to acceptance into the program, applicants will meet the following criteria:

·        Be licensed and Canada/Camping Select rated

·        Have been operating as a business for at least three years

·        Be open at least 100 consecutive days a year

·        Provide site-based parking or parking in close proximity

·        Have branded on-site signage

·        Be accessible through the following communication tools:  phone, e-mail, website, fax

·        Offer currency exchange rates consistent with industry norms

·        Market their product or service

·        Be three units or greater in size in the cottage, inn, B&B, hotel or resort category

·        Be seventy-five sites or greater in size in the campground category

·        Canada Select 3 star or greater

·        Camping Select Facility 2 ½ star or greater

·        Current member or become a member of the Tourism Industry Association of PEI

2. Experiential Activities

Prior to acceptance into the program, applicants will meet the following criteria:

·        Adhere to any other specific PEI or federal regulatory guidelines

·        Have been operating as a business for at least two years

·        Be open at least 85 consecutive days a year

·        Have liability insurance and safety equipment

·        Have a staffed public business location, point of arrival-departure

·        Can be booked in advance

·        Provide site-based parking or parking in close proximity

·        Be accessible through the following communication tools:  phone, e-mail, website, fax

·        Have access to public restroom facilities

·        Offer currency exchange rates consistent with industry norms

·        Market their product or service

·        All applicable guiding certification

·        CPR/First Aid training

·        Offer an experiential program

·        Current member or become a member of the Tourism Industry Association of PEI

3. Attractions

Prior to acceptance into the program, candidates will meet the following criteria:

·        Adhere to any other specific PEI or federal regulatory guidelines

·        Have been operating as a business for at least two years

·        Be open at least 85 consecutive days a year

·        Have liability insurance and safety equipment

·        Have a staffed public business location

·        Provide site-based parking or parking in close proximity

·        Have branded on-site signage

·        Be accessible through the following communication tools:  phone, e-mail, website, fax

·        Have on-site public restroom facilities

·        Offer currency exchange rates consistent with industry norms

·        Market their product or service

·        Provide an experiential program

·        Provide on-site orientation signage, visitor map, and/or self-guided brochure

·        Current member or become a member of the Tourism Industry Association of PEI

Program Completion Criteria

To achieve recognition as a Genuine Island Host property, participating tourism businesses must successfully complete all of the following program elements:

A)    Product Mentoring Session

Candidates must participate in the product mentoring sessions, complete the business improvement tasks identified within predetermined timelines, and utilize applicable tools from the customized toolbox.

B)    Marketing Mentoring Session

Candidates must participate in the marketing mentoring sessions, complete the business improvement tasks identified within predetermined timelines, and utilize applicable tools from the customized toolbox.

C)    Mystery Shop

Candidates must participate in the mystery shop program and receive an overall assessment of good or higher.  Within a specified time period, candidates must undertake remedial activities as discussed and agreed upon in the post-shop mentoring session.