Total Market Readiness Program
Total Market Readiness FAQs
Total Market Readiness Criteria
Ten Essentials of Successful Travel Products
Total Market Readiness Application Forms
______________________________________________________________________________________
 |
Genuine Island Host
Total Market Readiness Program
|
|
Fall Intake
|
TIAPEI encourages tourism operators to send in applications for the second intake of participants for the Total Market Readiness Program.
PEI tourism business operators participating in the spring intake of TMR have this to say about the program so far:
“The product mentoring discussion was helpful because it confirmed some of the things that I doing “right” and, in a non-critical, constructive manner, made me question myself about how to go about doing things that were not “right”
“The program has been helpful. It’s been great to discuss my business with someone who not only understands it, but has such a wealth of experience in so many areas.”
“The program has been most helpful because it reinforced and rounded out ideas and plans that were being discussed to increase visitation to our site.”
Total Market Readiness is a business improvement program that offers individual tourism operators the ability to increase their standards of excellence and be more responsive to emerging tourism trends
The essential components of the program include: a product mentoring session, a mystery shop, and a marketing mentoring session. These activities assist tourism operators with refining, enhancing and strategically developing the tourism-related aspects of their businesses. Participants will utilize business improvement tools and complete specific tasks to achieve the objectives of each program component.
The program is being offered to a total of 60 qualified tourism business operators across Prince Edward Island this year. There are 32 spaces available for the fall intake, so get your applications in early to avoid disappointment. Deadline for applications is September 15, 2007.
