The Voice of the PEI Tourism Industry

Do you want to elevate your digital marketing strategy by enhancing your social media presence?, in partnership with TIAPEI, is offering a full-day, intensive workshop with Kerry Anne MacDougall from Insight Studio for tourism operators focused on using and understanding Facebook for Business. This is for both beginners and intermediate level users.

  • Optimize your Facebook business page by updating business information, branding, etc.
  • Learn best practices for content creation and Facebook management.
  • Understand the Facebook Insights tool, including how to interpret and analyze results.
  • Learn how to create and analyze a Facebook Ads campaign.

Participants will be given opportunities to work on their Facebook page/strategy in real time with guidance from the instructor and other resource people in the room, and are encouraged to bring a laptop, tablet or other mobile device to facilitate a hands-on learning approach.

Where: Summerside on May 17th, 2016 at the Slemon Park Hotel & Conference Centre from 8:30am-4:30pm.
Register for the Summerside workshop 

Charlottetown on May 18th, 2016 at the Rodd Royalty from 8:30am-4:30pm. 
Register for the Charlottetown workshop

Cost: $99 for TIAPEI members and $125 for non-members (prices plus HST) Prices also include lunch. 

These training opportunities are supported by the Department of Economic Development & Tourism and Atlantic Canada Opportunities Agency (ACOA) through the project. is a strategic partnership that aims to enable tourism operators in Atlantic Canada to improve their competitiveness through the effective utilization of online technology tools and resources.

Cancellation Policy: Should it be required, cancellations must be received at least 48 hours prior to the workshop start time in order to guarantee a refund or training credit.

For more information, please contact Allison Clark at 902-566-5008 or