The Voice of the PEI Tourism Industry is a strategic partnership that aims to enable tourism operators in Atlantic Canada to improve their competitiveness through the effective utilization of online technology tools and resources. As a project partner, TIAPEI is requesting proposals for the development and delivery of a one-day workshop focused on Google Analytics.
Training Objectives
 •Help tourism businesses and organizations optimize their Google Analytics dashboard.
 •Ensure participants are familiar with all aspects of the Google Analytics platform.
 •Present best practices for collecting and enhancing Google Analytics data.
 •Utilize Google Analytics to track conversions (i.e. sales, lead generations, downloads, etc.) and make meaningful business decisions.
With the above training objectives in mind, this workshop is targeted at advanced level tourism operators who have most of their online elements in place and would like to learn how to take information from Google Analytics and use it to help guide meaningful business decisions.
Click here to download the full Request for Proposals document, including important information regarding project requirements, timelines and proposal submission. The deadline for submissions is 4pm AST, October 3rd, 2016. For more information regarding this initiative, please contact Allison Clark.