The Voice of the PEI Tourism Industry is a strategic partnership that aims to enable tourism operators in Atlantic Canada to improve their competitiveness through the effective utilization of online technology tools and resources. Project partners are requesting proposals for development and delivery of a one-day workshop focused on Email Marketing, to be delivered in Charlottetown in the fall of 2017.

Training Objectives

• What is email marketing?
• Explore how to target segments, create, edit, automate, personalize and integrate it with other channels, campaigns and platforms.
• Suggest and educate participants on different email marketing platforms.
• Present best practices for email marketing.
• How to integrate email marketing into a business marketing strategy, especially during the off season.

Click here to download the full Request for Proposals document, including important information regarding project requirements, timelines and proposal submission. The deadline for submissions is 4pm AST, October 6th, 2017. For more information regarding this initiative, please contact Allison Clark.