The Voice of the PEI Tourism Industry is a strategic partnership that aims to enable tourism operators in Atlantic Canada to improve their competitiveness through the effective utilization of online technology tools and resources. As a project partner, TIAPEI is requesting proposals for the development and delivery of a one-day workshop focused on Google Analytics.
Training Objectives:
• Assist tourism businesses and organizations in how to utilize Facebook live as a    marketing strategy.
• Guide participants in the use of the Facebook Live tool.
• Explore how to create/edit videos for YouTube and use YouTube Live.
• Present best practices for video content creation.
• How to integrate Vlogging into your business marketing strategy.
• Review Vlogging best practices.
• Suggested online/offline video editing software.
With the above training objectives in mind, a major component of this workshop is to provide participants the opportunity to work on their video strategy in real time with guidance from the instructor and other resource people in the room. Attendees will be encouraged to bring a laptop, tablet or other mobile device to facilitate this hands-on learning approach.
Click here to download the full Request for Proposals document, including important information regarding project requirements, timelines and proposal submission. The deadline for submissions is 4pm AST, April 17th, 2017. For more information regarding this initiative, please contact Allison Clark.