The Voice of the PEI Tourism Industry

With a successful summer tourism season coming to a close, TIAPEI and have organized several training opportunities for tourism operators and staff, focused on helping you elevate your skills and refine your technology strategy and online presence.

Google Analytics: The Next Level
November 16, 2016, 8:30am-4:30pm
Presenter: Jay Adamsson, AOR Web Solutions
The Rodd Royalty
Fee: TIAPEI members - $99 + HST ($125 + HST & fee for non-members) Register Here!

Are you ready to take your knowledge of Google Analytics to the next level? This one-day workshop hosted by Dr. Jay Adamsson of AOR Web Solutions will provide you with in-depth knowledge of the fundamentals to enhance your understanding of web analytics so you can find actionable insights to make smart marketing decisions. We will focus on helping you discover who your visitors are, how they are getting to your website, what content they are viewing, and whether website visitors are turning into customers. In addition, you will learn how Google Analytics can help you measure the effectiveness of your marketing campaigns. Learning outcomes include:

•    Fundamentals of Google Analytics
•    Understanding the Interface
•    Interpreting Google Analytics reports
•    Best practices for collecting and enhancing Google Analytics data, including how to set up and measure marketing campaigns
•    How to use Google Analytics to track conversions (i.e. sales, lead generations, downloads, etc.) and make meaningful business decisions

Participants will work within their Google Analytics account in real time with guidance from the instructor and other resource people in the room, and are encouraged to bring a laptop to facilitate a hands-on learning approach.

Webinar - Protecting Your Online Data
October 26, 2016 – 10:30am-11:30am
Presenter: Dr. Jay Adamsson
Free for TIAPEI members! Register Here!

In today’s world where practically every aspect of our lives is connected to technology and the internet, it can be daunting to think about protecting your personal information. As a tourism operator, you have the added responsibility of protecting access to your customers’ information as well. Join and Dr. Jay Adamsson of AOR Web Solutions to learn the best ways to ensure your business information remains in your hands, protecting yourself and your customers from losing control online.

Webinar- Introduction to Customer Relationship Management
November 2, 2016- 10:30am-11:30am
Presenter: Jake McLaren
Free for TIAPEI Members. Register Here!

This webinar will be an overview of what is Customer Relationship Management, how we use them daily in business, opportunities for additional customer engagement, and the 3 main types of CRM (Customer centric, sales pipelines, marketing platforms). View outline of presentation here.

Webinar - Twitter & Tourism 102: Content Strategy
November 9, 2016 – 10:30am-11:30am
Presenter: Melissa Ennis, HNL & Allison Clark, TIAPEI
Free for TIAPEI members! Register Here!

Now that you have learned the ins and outs of Twitter and have started to build a following, it’s time to focus on your content strategy for this unique, conversation-based platform. Join for a live discussion that will help you connect with your audience and share content that is in line with your tourism business goals and values.

Webinar- 45 to Thrive
November 22, 2016- 10:30am-11:30am
Presenter: Peggy Miles
Free for TIAPEI Members. Register Here!

Peggy Miles is the Tourism Development Manager for the Central Coastal Tourism Partnership, an organization whose mission is to champion partnerships and empower growth. The webinar will be a facilitated discussion that will present participants with new ideas, as well as remind them of the existing tools they possess to promote their business. The session will include 45 inexpensive - or free - partnership strategies to grow your business. The session will conclude with a call to action for all those in attendance.

Webinar - Keeping up with Mobile Tech
November 30, 2016 – 10:30am-11:30am
Presenter: Jamie Vander Kooi, TIAPEI
Free for TIAPEI members! Register Here!

Ever feel like you can’t keep up with the ever changing world of mobile-based technology? Are you familiar with all the ways your mobile device can contribute to your daily business activities? Join for a webinar session on the best tech innovations that will help you unlock the potential of your mobile devices and make it easier to manage and promote your tourism business from the palm of your hand.

Webinar- Instagram for Tourism Businesses
Wednesday, December 7, 2016 – 10:30am-11:30am
Presenter: Amy Fisher, Digital Lead, Newfoundland & Labrador Tourism
Free for TIAPEI members! Register Here!

Instagram boasts over 400 million active users, of which 90% are younger than 35 (source: Brandwatch). If your tourism business has great visual content and you would like to better your reach to the millennial demographic, Instagram may be the platform for you! Join for an overview of this growing social network, tips for sharing great content and a look at paid advertising options.  

For more information about  these training opportunities, please contact Allison Clark at 902-566-5008 or