The Voice of the PEI Tourism Industry

With another tourism season around the corner, TIAPEI and have organized several training opportunities for tourism operators and staff, focused on helping you elevate your skills and refine your technology strategy and online presence.

Webinar - Introduction to Branding Strategy 
April 5th, 2017 – 10:30am-11:30am
Presenter: Allison Clark (TIAPEI), Jennifer Brown (HNL), Jason Farris (TIANB)
Free for TIAPEI members! Register Here!

How are you shaping people's perceptions of your business?
Your website, advertising, colours, logo, personal presentation - these all create your "brand". Branding is all of the ways you establish an image of your company in your customers’ eyes. Whether that image is consistent and professional or conflicting and obtuse depends on how you market each of these concepts. Ultimately, what your customers say about your brand is the reality.
Join for a live discussion on learning some basic steps toward establishing your brand and creating a positive impression in the minds of your customers.

Webinar- Free Web Tools To Help Your Business Grow
April 12th, 2017- 10:30am-11:30am
Presenter: Allison Clark (TIAPEI), Jennifer Brown (HNL), Jason Farris (TIANB)
Free for TIAPEI Members. Register Here!

Whether you are a new start-up or an established business, in today's world you use the Internet to operate, manage, and market your business. Being competitive in the tourism industry is crucial, so finding tools to help simplify and streamline certain aspects of your day-to-day routine is a must. These tools include Hootesuite, Canva, Tweetdeck and more!
Join to learn about free resources that will allow you to focus more of your time and energy on the growth of your business.

Webinar - Email Marketing: Boost Your Response Rate!
April 19th, 2017 – 10:30am-11:30am
Presenter: Jason Farris, TIANB
Free for TIAPEI members! Register Here!

Email marketing is one of the most affordable, efficient, and most influential ways to continuously engage your customers. Yet achieving the desired results can be a daunting task. If you want to learn the strategies and leverage email marketing to its full potential, you will need to consider all the factors which collectively impact each email campaign.
Jason Farris of TIANB will offer practical advice to help improve your email campaigns. You'll learn what a typical response rate in the tourism industry looks like, as well as how to ensure email delivery, boost the email open rate, and improve click-through on calls to action.

For more information about  these training opportunities, please contact Allison Clark at 902-566-5008 or