The Centre for Tourism Research (CTR) (formerly the Tourism Research Centre at the University of Prince Edward Island) has been conducting research on the tourism industry in PEI since 2006 and has produced numerous reports.
The CTR has managed the development and distribution of the PEI visitor exit survey since 2007 and has also conducted research on cruise ship and motor coach visitors, meetings and conventions delegates, and various festivals and events taking place in PEI.
Through its online research panels, the CTR has conducted research studies on various topics related to the tourism industry.
Some of the recent reports completed by the CTR can be found in our publications section, our highlighted reports are out exit surveys and our Volume and Value reports.
For additional information, please contact at firstname.lastname@example.org
Visitor exit surveys are a tool used by travel destinations to measure the impact of its visitors and to profile visitors to the destination.
Exit surveys capture demographic and trip characteristics such as the ages of visitors, travel party size and composition, purpose of trip, regions visited and length of stay, type of accommodations used, activities participated in, expenditures, and trip evaluation.
In 2007, the CTR developed a new methodology for the PEI visitor exit survey which involves the distribution of the survey for a full year. That year, the survey was distributed from July 2007-June 2008. The survey was conducted for a full calendar year in 2012 and 2014 and will be conducted every three years going forward.
The survey is distributed to visitors as they depart PEI at its three exit points: the Northumberland Ferries Limited terminal in Wood Islands, the Confederation Bridge and the Charlottetown Airport.
The overall report and regional reports are provided in our publications section.
2007-08 – Reports are available by request only. Please contact email@example.com.
The CTR compiles data on Prince Edward Island’s important tourism markets using PEI Visitor Exit Surveys, Travel Conversion Surveys, Provincial Occupancy Data, PEI Tourism Volume and Value Estimation and provides PEI’s major travel market profiles such as Maritime provinces (New Brunswick and Nova Scotia), Quebec, Ontario, New England (US region), and overseas.
The publications summarize the size of the market (visitation and expenditures) and trip characteristics such as the ages of visitors, travel party size and composition, travel month, entry and exit points, purpose of trip, regions visited and length of stay, type of accommodations used, activities participated in, and trip evaluation.
View the market profiles in our publications section.
PEI Visitor Volume
The visitor volume reports provide the estimated number of visitors to PEI each year.
The numbers are estimated using traffic data from the Confederation Bridge and Wood Islands ferry, air passenger data, and results from the PEI visitor exit survey.
Bridge, ferry and air passenger information is provided by Strait Crossing Development Inc., Northumberland Ferries Limited and the Charlottetown Airport Authority, respectively.
See the volume reports in our publications section.
PEI Tourism Expenditures
Tourism expenditures are an estimate of the total tourism-related expenditures by visitors to PEI and residents of PEI during a full calendar year.
Sales tax revenue data for the two main categories of expenditures, accommodations and food and beverage at restaurants, is the main source of data for the estimation.
The Provincial Occupancy Program, PEI Tourism Indicators, PEI visitor exit survey and reports from Statistics Canada are also used to compile the expenditures estimation.
See the expenditures reports in our publications section.